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Friday, May 30, 2008
NBC, owned by General Electric, stands to benefit from the increasing carbon emissions from the Youth Olympic Games
Why is it so important to the International Olympic Committee to lower
the average age of Olympic TV viewers from the current average age of 46?
The youth target market is greatly
valued by sponsors and advertisers.
With creation of the inaugural Youth Olympic Games in 2010, NBC will have
Youth Olympic Games advertising space to sell, just before their broadcast rights to the Olympics (which they have held since
1996) end in 2012.
The Youth Olympic Games are a great idea for NBC. General Electric owns NBC, so GE stands
to gain revenue from the unneccessary increase in carbon emissions created by the Youth Olympic Games.
This setup feels like the IOC is a tobacco company encouraging youth to start smoking while neglecting to state that
emissions from the product may be dangerous.
Monday, May 26, 2008
The IOC places humanity at risk by launching a new global mega-event while the world debates the risk of climate change
 If the International Olympic Committee truly cares about us, why don't they just hold off launching
the Youth Olympic Games for a few years until humanity better understands the risk of climate change?
Friday, May 23, 2008
IOC President Jacques Rogge will use the Youth Olympic Games to keep the Olympics relevant
The following information is sourced from the article
"London 2012 and the video games generation" published in The Times (London) on May 22, 2008:
While
the average age of an Olympic participant is 24, the average age of an Olympic viewer is 46. Jacques Rogge is
feeling a little uncool and is interested in the next generation of Olympic watchers. Using the Youth Olympic
Games to recruit the Facebook generation to the Olympic Movement is part of a wider plan to keep the Games relevant.
Rogge is enlisting the 3,500 teenaged athletes competing at the inaugural Youth Olympic Games in Singapore in 2010 to spread
the Olympic gospel for him. By asking each competitor to link a personal blog to Facebook, MySpace and other online networking
communities, he hopes to reach the millions of under-18s.
Monday, May 19, 2008
Consumers pay for Jacques Rogge's International Olympic Committee lifestyle
Corporations pay upwards of US$10 million per year for the right to place the Olympic logo on their packaging. The
Olympic logo on packaging associates the product with the "good-feeling," or brand value of what the Olympics stand
for.
But what do the Olympics stand for? The values of the Olympic brand have changed from what they once
stood for.
Mon, May 19, 2008 | link
Friday, May 16, 2008
Why haven't the Youth Olympic Games been publicly announced in the United States?
 How is the average kid supposed to learn that he has just over a year to get ready to compete to represent his country in
the first-ever Youth Olympic Games? Are the Youth Olympic Games not open to the average kid? Are they only open
to kids of Olympic-insiders?
Friday, May 9, 2008
Rogge says Youth Olympics 'our baby'
From an article published April 18, 2004 in China Daily/The Olympian:
International media
were given a rare opportunity in Beijing last week to get an insight into the inaugural Youth Olympic Games, widely seen as
the brainchild of International Olympic Committee (IOC) President Jacques Rogge.
"The vision of the Youth
Olympic Games is to inspire young people around the world to participate in sports and adopt and live by Olympic values,"
IOC executive director Gilbert Felli.
The pioneering Summer Games, which are intended to integrate cultural and
educational activities with 26 Olympic sports events, will be held in August 2010, in Singapore. Around 3,200 youths, aged
14 to 18, are expected to take part.
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But
given the risk of climate change from increasing carbon emissions, doesn't Rogge's brainchild present the world's
youth with greater risk of harm than good? What's the harm in waiting to launch Rogge's Youth Olympic Games
when the risk of climate change is better understood or contained?
Monday, May 5, 2008
EU leaders combatting climate change legislation
Sweden, France and the Czech Republic pledged
on Tuesday to make real progress on combatting global warming during their successive EU presidencies and pave the way for
a worldwide deal to fight climate change.
The three countries will pilot EU policy each for a six-month stint starting with France's tenure
in July. They also aim to launch talks with a new US administration over global warming and prepare for the Copenhagen
UN summit in December 2009 which should hammer out a successor to the Kyoto climate change agreement. "Our
aim is to get a political agreement on the climate-energy package by the end of the year," France's ambassador to
the Czech Republic, Charles Fries, said at the opening of a conference here organized by the three. Published:
22 Apr 08 14:59 CET Online: http://www.thelocal.se/11274/
Friday, May 2, 2008
There is an obvious contradiction in launching the Youth Olympic Games in 2010 and the European Community's commitment to
slash greenhouse gas emissions by 20 percent by 2020
 The EC has set targets for European countries to slash greenhouse gases by 20 percent by 2020.
But what country has
authority to hold the International Olympic Committee to this 20 percent reduction target? Who has authority?
Not a country, but perhaps the United Nations Intergovernmental Panel on Climate Change, or perhaps a collective outcry
from humanity.
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