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The first-ever Youth Olympic Games are scheduled to be held in
Singapore August 14-26, 2010. Approved in July 2007 by the International Olympic Committee, the new global event will
have teenage athletes - 14 to 18 years old - compete in the same sports as those at the "Professional" Olympic
Games. The inaugural 2010 Summer Youth Olympic Games (YOG) will be followed by the 2012 Winter YOG,
2014 Summer YOG, 2016 Winter YOG ... and so on ... in alternate years to the "Professional" Olympic Games.
Wait a minute, not so fast. The creation of the Youth
Olympic Games obviously gives the IOC and broadcasters a youth product to sell. But, is anyone concerned about the
young lives that run up against the commercial machine of the most powerful brand in the world? God Bless Nodar Kumaritashvili.
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Monday, September 28, 2009
The IOC creates its own Problem, then, as Solution, "Gives Humanity" a Second Set of Summer and Winter Olympic Games
An editorial by International Olympic Committee (IOC) President Rogge appeared
in Australian newspapers September 27, 2009: link:http://www.watoday.com.au/opinion/society-and-culture/cleaner-fairer-better-our-battle-to-keep-the-olympics-on-track-20090927-g7o6.htmlRogge's words can be read as poetic but they misrepresent reality. The Olympic Brand lost what
made it truly unique and beneficial to humanity - the inspiration of the Olympic Dream - when the IOC changed the Games
from "amateur athlete format" to "professional athlete format" in the early 1990s. With
professional athletes in the Olympic Games - with Venus, Serena and the Dream Team on the podium - an
Olympic Dream is unrealistic to viewers, especially to youth. The "Professional Olympic Games" are
out of reach. The Olympic Brand lost its niche of world-class amateur innocence and amateur excellence. The previous decision by the Olympic Movement to allow professional athletes in the Olympics is what is
responsible for the IOC now launching a second set of summer and winter Games "for the benefit of youth." More
realistically, for the benefit of corporations selling goods to youth. Rogge's editorial serves to excuse
the "need" for a second set of summer and winter Olympic Games, but what is reality and what is gloss?
The Youth Olympic Games appear forced and artificial already. In the long run, to
remain unique and relevant, the IOC must return the Olympic Dream to humanity. Give the "Professional" Olympic
Games back to amateur athletes.
Friday, September 25, 2009
CCTV-1 Announces it will Broadcast the Youth Olympic Games - Is NBC Next?
BEIJING, Sept. 23 – China Central
Television 1 (CCTV-1) will unveil a revamped channel Monday. Programs will broadcast in high definition and the schedule will
be adjusted.
Four major sporting events in 2010 will be broadcast live by the network, including the Vancouver
2010 Olympic Winter Games, FIFA World Cup in South Africa, Singapore Youth Olympic Games and Guangzhou Asian Games.
link:
http://news.xinhuanet.com/english/2009-09/23/content_12100529.htm
Fri, September 25, 2009 | link
Monday, September 21, 2009
"The young people of today cannot survive without their mobile phones..." SingTel 2010 Youth Olympic Games Sponsorship Leverages
the Valuable Youth Demographic
Singapore Telecommunications Ltd will provide the range of telecom services needed for the 2010
Youth Olympic Games as a tier-one sponsor.
SingTel will provide fixed and mobile telecommunication services, internet
and leased lines services as well as software for website and mobile application services.
Singapore 2010 chairman
and IOC member Ser Miang Ng noted the importance of the sponsorship for the Youth Olympic Games.
“The primary
audience of Singapore 2010 is youth, and as we all know, the young people of today cannot survive without their mobile phones
and the internet. Singapore 2010 thus leverages heavily on the New Media to reach out to youths here and around the world,”
Ng said at the Friday launch of the SingTel sponsorship.
link:
http://www.aroundtherings.com/articles/view.aspx?id=33219
Friday, September 18, 2009
Why is the IOC Keeping Quiet About the New Youth Olympic Games?
The first-ever Youth Olympic Games
are less than a year away, but the International Olympic Committee (IOC) has not yet made public announcement of their
new global event.
How do girls and boys have opportunity to participate in the Youth Olympic Games
if they have not even heard of the opportunity?
What worries are the IOC hiding? Are there concerns
of public realization that the new Youth Olympic Games are not in the best interests of youth, but instead in the best interests
of global companies selling to the valuable youth demographic?
Fri, September 18, 2009 | link
Monday, September 14, 2009
Worldwide Olympic Sponsors will also get Worldwide Rights for the Youth Olympic Games
"TOP stands
for The Olympic Partner Programme. Created in 1985, the TOP programme, managed by the IOC, is the only sponsorship with the
exclusive worldwide marketing rights to both Winter and Summer Games," - from the International Olympic Committee Website.
link: http://www.olympic.org/uk/organisation/facts/programme/sponsors_uk.asp
"As part of their agreement with the IOC, the companies that make up the TOP program – Acer, Atos Origin,
Coca-Cola, GE, McDonald’s, Omega, Panasonic, Samsung and Visa – will have exclusive worldwide rights over the
YOG," - as reported on the Around the Rings website 9/10/09. link:
http://www.aroundtherings.com/articles/view.aspx?id=32929
Friday, September 11, 2009
Yes, It is Hard for Young Athletes to Qualify for the Professional Olympic Games
The following article dated September 9, 2009 is published on Fiju Times Online:
The International
Olympic Committee (IOC) has granted four sporting federations, the chance to compete at next year's Summer Youth Olympic Games
in Singapore. Athletics, Judo, Weightlifting and Swimming got the nod while Table Tennis and Badminton
have a chance to represent Fiji as well but the latter two have to make the cut by qualifying from an IOC-sanctioned tournament. Fiji
Association of Sports and National Olympic Committee (FASANOC) vice-president and chef de mission for the games Glynis Miller
said the trip would be funded by the IOC. "IOC granted us participation in four sports," she said. "We
sent them a list of preferences in priority about eight months ago and they notified us a few weeks back. The minimum number
of athletes for Fiji is four and the maximum is 10-12 depending on how many qualify." Miller said the event for youths
15-19 was an avenue to spread the Olympic movement. "For our athletes it is an opportunity to progress with their
development because it is hard for them to qualify for the Olympics," she said. link:
http://www.fijitimes.com/story.aspx?id=129114
Monday, September 7, 2009
2014 Youth Olympic Games Host to be Selected in Just 5 Months
The International Olympic Committee (IOC) has announced that it will select
host city for the 2nd edition of the summer Youth Olympic Games this coming February. Poznan (Poland), Nanjing (China),
and Guadalajara (Mexico) have submitted bids to host the 2nd edition of the summer Youth Olympic Games.
The 1st-ever Youth Olympic Games will be held in August 2010 in Singapore. The IOC named Singapore as host city
for the inaugural Youth Olympic Games in February 2008, giving that city only 30 months to prepare.
In comparison, host city for the summer 2014 Youth Olympic Games will have more than 4 years to get ready to host the
mega sporting event.
Friday, September 4, 2009
Why hasn't the International Olympic Committee Announced the Youth Olympic Games Opportunity to Youth across the Globe?
Fri, September 4, 2009 | link
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